26 years IN Product Strategy and Design
5 IN Service Design.
I lead messy, high-stakes projects from zero to launch—translating human needs into business outcomes.
I work where insight, tech, and strategy collide, and I bring clarity to the chaos.
Product Innovation
Product & Service Improvement
Product Eco-System Consolidation
Startups. Enterprises. Crossed wires. I help teams align and move. Research, workshops, strategy, design sprints—you name it.
I also use Generative AI, AI Automation and Agentic Agents to automate the grind and supercharge collaboration.
Sharp tools. Better thinking. Less fluff.
End-to-end expertise. Drop-in precision.
From global enterprises to fast-moving startups, I’m fluent across the product innovation lifecycle—user research, feature prioritisation, MVP definition, prototype design, and validation.
I don’t need to lead it all—but I can.
Whether a team needs structure, speed, clarity, or an extra hand I jump in where the impact is highest—bringing focus and momentum to complex environments.
Strategy & Innovation
Clients
High-Fidelity Design for a Global AI Pricing Platform. Outcome of a 6-month design sprint.
Product &
Service Improvement
Clarity in the chaos. Improvement with intent.
When products underperform or services fall apart, I help teams find the signal in the noise. Through research, blueprinting, UX testing, and competitive analysis, I identify what’s broken—and what’s worth fixing.
Systems thinking. Practical fixes. Real results.
I work across product, tech, and business to align on what to improve and how. From feasibility mapping to roadmap support, I cut through complexity, facilitate decisions, and turn insight into smart, focused action.
Clients
Service Blueprint: Identified the service and product gaps for the executive team
Product Eco-System Consolidation
Online interviews around the globe with dipersed teams
Process mapping and eco-system mapping
Low-fidelity design for end-user testing
Lean systems. Clear strategy. Better experience.
I align user requirements with business goals and cost efficiency, then design consolidated, end-to-end experiences that simplify the ecosystem and support long-term growth.
Too many tools. Not enough alignment.
When products overlap, confuse users, or no longer serve their purpose, I uncover where the system breaks down. Through user research, service audits, and the Jobs-to-be-Done framework, I use the MoSCoW Prioritisation Method to assess fit, redefine needs, and identify what should stay, evolve, or go.
